Hellmann’s gave us the challenge to launch a new product. A new super-creamy Mayo.

But we saw it’s not only a sauce. It’s a weapon. A revolutionary object against a real brazillian problem: the dry sandwiches. So, to launch the new Hellmann’s Supreme Platform, we didn’t create a campaign.

We created a movement. ᕦ⊙෴⊙ᕤ