Planos Para Seus Planos is Nubank’s first campaign that shows and tells real clients stories. A documentary showing real plans and how we can help achieving them. Reality can be beautiful (ﾉ◕ヮ◕)ﾉ*:･ﾟ✧

Awards: Festival do clube de criação: anuário em fotografia

After that, we made a real planner, with the stories from the movies above. We put them for sale in our online store. Don’t even try to buy them. They’re all sold out :(

We also made a “Plan Filter” for Instagram, which will make people tell their plans for 2022 in a fun and shareable way